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Tips to Writing a Stellar Logline

Your logline, or one-line, may be one of the most important elements to creating your story. Like album artwork or a book cover, the logline is one of the first glances the audience has into the project -- write a good one and you'll draw people in, write a bad one and you risk losing the interest of your audience (which, if you're pitching a concept, could mean missing out on money)! Even before you have a story to pitch, however, a logline can help during the writing proces